A lot of trial lawyers extol the virtues of storytelling when they talk about developing winning strategies. And while I love a good story as much as the next lawyer, jurors are being sold short if your trial strategy relies too heavily on a well-told story alone.
Want to know what really sells? Take a look at the display windows at Neiman Marcus, as an example. If you’ve ever strolled by the high-end department store, you may have noticed these elaborate and beautiful glass-encased displays. The next time you walk by, take a closer look and you’ll see it’s more than just pretty. Those windows are actually well-thought-out tableaus, meticulously designed by artists with an appreciation for subtlety, an attention to detail and a facility for subliminal storytelling. They know their audience and the subject matter they have to present. Read more